Protected&Proud aims to provide accurate and unbiased information on contraception options and access to free* services in Te Moana ā Toi (Bay of Plenty) for when you need it.
Protected&Proud - Me aro koe ki te hā o Hineahuone
Protected&Proud – the brand has been co-designed with and for wāhine. Protected&Proud was nominated and chosen by wāhine for demonstrating a positive, strength-based approach.
The heart logo is formed using a uterus shape composed of koru design to reflect femininity, care and nurturing open-wide arms. The koru’s also represent personal growth, positive change and harmony.
Me aro koe ki te hā o Hineahuone, has been gifted by Regional Maori Health Services. In Te Ao Māori, Hineahuone is the female created by Tanemahuta and his siblings and whānau also gifted her with parts of their essence to create her as a living being her and Tanemahuta than pro-created Hinetitama. In terms of fertility from a Māori perspective Hineahuone is wellness for Māori wāhine. This whakatauki is about the gift of life that Hineahuone began and pro-choice.
Ministry of Health announced funding to improve access to contraception services with District Health Boards
Partnership with Wāhine
Bay of Plenty District Health Board partnered with wāhine across the Bay of Plenty to understand their experience of using contraception services and how a new funded service should be delivered.
Protected&Proud – the brand for the contraception service was co-designed with and for wāhine. Protected&Proud was put forward and chosen by wāhine for demonstrating a positive, strength-based approach.
A range of health providers across the Bay of Plenty were contracted to deliver wāhine-centred contraceptive services.
Protected&Proud resources are launched to promote the service to wāhine across the Bay of Plenty.
Youth Peer Educators
Three wāhine aged 16-19yrs have joined the project team to design, deliver and evaluate a Peer Educator Youth Project in the Eastern Bay of Plenty as part of the wider Protected&Proud service. The Peer Educator project aims to create space for wāhine to learn and korero with other wāhine about the most effective contraception to help support decision-making and increase access to services.